Veteran radio programmer Dan Bowen will join the Country Music Association in the newly created role of VP of strategic marketing and communications on Feb. 2. His duties will include oversight of advertising, promotions, new media, research, and media/public relations initiatives and staff.

"The industry landscape is changing and we needed an innovative leader with a reputation for thinking outside the box to contribute to our future growth," CMA CEO Tammy Genovese said in a prepared statement.

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