Universal Music Group's merch company Bravado has hired David Boyne as U.K. managing director.

Previous managing director Tony Harlow has left the company.

Boyne has been U.K. managing director at clothing brand Ben Sherman since 2005. He will report to Bravado CEO Tom Bennett.

Boyne has 20 years' experience in the clothing industry's wholesale and retail sectors, working with Timberland, Easy Jeans and French Connection.

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