HMV has promoted commercial director Gary Warren to the newly created role of managing director of content and talent at live venue operator the Mama Group.

The entertainment retailer acquired Mama in March. It also has an artist management arm.

Warren will report to Mama Group CEO Dean James, and will be responsible for promoting shows across the Mama venues as well as overseeing the direct management of Mama artists such as Franz Ferdinand, Kaiser Chiefs, Cribs and Crystal Castles.

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