Robbie Lear has been named marketing director for EMI Mexico. Lear, an industry veteran who was formerly senior VP of marketing and A&R for Universal Music Mexico, will remain in Mexico, reporting to Camilo Lara, chairman EMI Music Mexico and head of A&R Latin America.

At Universal, Lear oversaw campaigns in Mexico for artists like Alejandro Fernandez and Enrique Iglesias and for mainstream acts like Black Eyed Peas and Bon Jovi.

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