Former Country Music Association VP of strategic marketing Rick Murray, who left that organization in August, is launching Greylock Entertainment, a full service integrated entertainment marketing and promotional company dedicated to the expansion of brand equity.

"After several months of research, it is clearer to me than ever before that integrated marketing opportunities are being underutilized by entertainment brands," Murray, who will serve as CEO of the new company, said in a prepared statement. "In the rapidly changing world of entertainment, including the pressure from stockholders of publicly traded entertainment companies to increase profits, it is essential that artists, record labels, television properties, magazines, radio and other entertainment properties seek out new, alternative marketing channels to reach new consumers and further activate existing fans."

The Nashville-based Greylock will provide strategic marketing services, sponsorship/partnership program services, marketing program event production and develop entertainment properties and promotions including tours, special events and television properties.