Nashville-based independent Curb Records has consolidated its two country promotion arms into one entity, leaving one staff to promote for both the Curb and Curb/Asylum imprints.

The announcement was made by Curb executive VP/GM Dennis Hannon, who said the move "will make our company more competitive under the unique conditions in today's marketplace."

As a result of the merger senior VP of promotion Carson James, who oversaw both staffs, and Curb Northeast regional promoter Rick Rockhill exit the company.

Curb/Asylum VP of promotion Adrian Michaels and Curb VP of promotion April Rider will jointly oversee the combined promotion staff.

Curb is home to Tim McGraw, Jo Dee Messina, Rodney Atkins and Steve Holy, while Curb/Asylum is home to Leann Rimes, Heidi Newfield and Clay Walker, among others.

Curb is consistently the top Nashville independent label on Billboard's year-end album and singles tallies.