Veteran promotion exec Carson James has joined Nashville-based indie Broken Bow Records in the newly created position of senior VP of promotions.

Lee Adams, VP of promotion for Broken Bow, remains in her current position.

"We're extremely thrilled to have Carson join our family," Broken Bow executive VP Jim Yerger said in a prepared statement. "His experience, confidence and enthusiasm made him the logical choice as the newest addition to our team."

"When Jim Yerger first approached me about this opportunity, I jumped at the chance to work with a group of people that I've had such respect and admiration for over the years," said James.

James spent nearly 10 years as senior VP of promotions at Curb Records before exiting in 2008. He previously programmed country station WLWI Montgomery, Ala.