MAC Presents president Marcie Allen was one of the panelists featured on the Marketing & Branding for Country Music panel at this week's Billboard Country Music Summit in Nashville. In this after-panel interview, Allen gives straight talk on the state of sponsorships in country music, what makes a good deal for artist and brand, the pitfall artists need to be aware of, and much more.

For more exclusive video interviews with artists and top execs at the Billboard Country Music Summit, click here. For full coverage of the BCMS, click here.