William Morris Endeavor Entertainment has signed Reba McEntire to its roster, Billboard.biz has learned. A Nashville-based team will oversee bookings, and Rob Beckham (Rascal Flatts, Brad Paisley) serves as responsible agent. WME's Beverly Hills office handles McEntire's film, TV, and other endeavors. McEntire, managed by husband Narvel Blackstock at Starstruck Entertainment, was formerly booked by CAA. McEntire is currently doing sellout business on an arena co-headlining tour with George Strait.