Irving Azoff has joined with Big Machine president/CEO Scott Borchetta and Virginia Davis, manager of Jewel, to create B.A.D. Management.

“Virginia has shown natural intuition as a successful artist manager, and she was the only person we considered to spearhead this new enterprise,” Irving Azoff and Scott Borchetta said in a joint statement. “We’re happy to launch this venture to provide unsurpassed creative resources for our roster of artists.”

The operation will be a part of Front Line Management, where Azoff is CEO and Davis is an artist manager. Davis will oversee operations of B.A.D. with Eric Arnold, formerly of William Morris Endeavor. B.A.D. will be located in Nashville and will represent Jewel, Steel Magnolia and Edens Edge.

B.A.D. Management will be located at 60 Music Square East, Suite 200, Nashville, TN 37203.