The two-day event will feature panel discussions, case studies and keynote interviews, as well as artist showcases and networking opportunities. Programming will focus on the most important issues affecting artists, songwriters, managers, agents, promoters, label executives, music publishers, radio programmers and all those closely associated with the country music business.
Like last year, the summit will kick off activities leading up to the annual CMA Music Festival, which will be held June 9-12 in Nashville. Panels and round tables will include "Content Creation in the New Digital Marketplace," "Why Country Radio Thrives While Other Formats Fight for Their Lives," "Touring Saturation: Are We There Yet?" and "New Business Models Under a Microscope." Other sessions will examine digital marketing and sponsorship/branding initiatives.
The summit will also feature a developing-artist case study and keynote Q&As with country music superstars. Last year's inaugural summit drew more than 400 registrants and featured some of country's most influential executives, as well as such artists as Tim McGraw, Martina McBride, Blake Shelton, Gary Allan and Big Kenny.
"With so many industry people gathered in Nashville in June to participate in CMA Music Festival, it is a great time for everyone to come together and share ideas at the second Country Music Summit," CMA CEO Steve Moore said. "Last year's inaugural event was invigorating, and CMA is excited to once again partner with Billboard on this second summit."
Billboard and the CMA "plan to fit seamlessly into the week's activities and look forward to providing the industry with a great forum for discussion," editorial director Bill Werde said.
For information on registration rates and sponsorship opportunities, go to countrymusicsummit.com.