Rob Light, head of the Music department, a partner, and Managing Director of Creative Artists Agency (CAA), will sit with veteran Billboard live entertainment writer Ray Waddell for an in-depth discussion at the Billboard Country Music Summit at the Cannery Ballroom June 4-5. The session is called "Country Music From An Aerial View: A Conversation with Rob Light."
The 3rd Annual Billboard Country Music Summit -- featuring in-depth artist Q&As with Luke Bryan and Willie Nelson and two days of country music business programming -- takes place June 4 and 5 in Nashville. Head here to register and get more information, and Billboard.biz readers can get a 15% discount by using promo code BIZ12.
CAA is a leading entertainment and sports agency, with offices in Los Angeles, New York, London, Nashville, and Beijing. Under Light's leadership, CAA's Music department represents many of the world's most popular and talented musical artists and comedians, from established acts performing in arenas and stadiums, to emerging acts breaking out of social media and the club scene. In 2012 CAA is celebrating its 20th year in Music City, dating back to its humble beginnings in the late, great agent Ron Baird's garage. Today, CAA Nashville's team of agents represents a large and diverse range of artists, including Tim McGraw, Faith Hill, Lady Antebellum, Shania Twain, Alan Jackson, Amy Grant, Shooter Jennings, John Mayer, Kings of Leon, Brantley Gilbert, Martina McBride, My Morning Jacket, Trace Adkins, the Mavericks, and Willie Nelson.
Respected throughout the industry for his innovative deal structures and ability to foresee and adapt to changes in the business environment, Light has led CAA's music department to new heights by implementing an integrated services model that leverages CAA's resources within the department and across the agency. Ranked No. 7 on the Billboard 2012 Power 100, Light is also a compelling speaker, and in they Q&A will offer his take on how country music is outperforming other genres, what the genre could do better, and a "big picture" view of the music business and the evolving role of the agency, touching on marketing, sponsorships, synchs, artist development, festivals, market conditions, ticketing, innovation, new media/social, the opportunities and challenges of today, and how things might look 10 years from now, with specific examples of artists and tours with strategies that help build or sustain the career.
"Rob Light is one of the most visionary executives in the music business and he's always thinking 10 years down the road," says Waddell. "I have been interviewing Rob for some 20 years now and I learn something every time we talk. I believe Summit attendees will benefit greatly from Rob's views with 'Country Music From an Aerial View.'"