With Universal Music widely expected to acquire rights to the Queen catalog outside North America from early 2011, it’s perhaps not a total surprise that Universal Music Group International staffers in London got into the spirit of “Freddie For A Day” Sep. 3 to help remember the late Freddie Mercury of Queen on the occasion of his birthday. The event also helped raise awareness of the Mercury Phoenix Trust charity, set up in his memory to fight HIV AIDS worldwide. Pictured after donning replicas of one of Mercury’s signature stage outfits are (from left): Universal Strategic Marketing’s head of digital Emma Fulford, strategic marketing director Andrew Daw, digital junior product manager Luke Armitage, licensing manager Kate Hudspeth, and TV product manager Kathryn Gilfeather. PHOTO: CHRIS TAYLOR