“Stand on your chair and call bullshit when you start to hear some on stage,” Bill Werde, editorial director for Billboard, encouraged a room fill of music and tech industry players this morning during opening remarks at the Billboard Mobile Entertainment Live Music App Summit in San Francisco. And with that, the one-day event of keynotes, panels and awards was on. The summit aims to tackle some of the models that are and aren't working in the rapidly evolving space, as well as award the best apps. Early winners included Live Phish, a mobile phone app to stream and download Phish concert which won Best Touring App, and MOG Mobile, which won for 'Best Music Streaming App. PHOTOS: ARNOLD TURNER/ATURNERARCHIVES.COM For full coverage click here.

Billboard’s Mobile Entertainment Live! kicked off with welcome remarks from Aasim Saied, chairman & CEO, Logic Wireless and Motorola.

Christy Wyatt, corporate VP at Motorola Mobile Devices presents data for the growth of the Android device during her morning keynote session.

Music labels needs to get apps into users' hands and stop getting hung up on licensing fees, said Matt Murphy, partner at Kleiner Perkins Caufield & Byers, during a morning talk with Werde. Read a full report here.

Billboard’s executive director of digital/mobile content and programming, Antony Bruno challenges Ge Wang, Co-Founder, CTO, and CCO, Smule to a flute-off during the Mobile Entertainment Live! Conference.

Wang discusses the progression of apps like “I Am T-Pain” and “Ocarina” from inception to distribution during his morning keynote session.

The iheartradio crew sets up shop for a day of networking with session attendees. The company was one of the event's sponsors.

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