Myspace kicked off their three-day Secret Shows series, presented by Chevy, with a hip-hop heavy showcase featuring Hit-Boy, Kid Cudi and Diplo.
Although Kid Cudi, who is performing nowhere else at SXSW besides Myspace, announced his performance to fans only a day before, Austin's Coppertank Events Center, which holds a capacity of 800 guests, was packed door-to-door only minutes after doors opened,
While Jennie Boddy of Press Here Publicity was swiftly guided press into and through the venue, Myspace’s COO Chris Vanderhook and Director, Talent Relations Lisa Binkert [formerly of Bilboard] roamed the 12,000 square foot venue, making sure media and other industry insiders were settling in well.
Hit-Boy with Billboard's Erika Ramirez.
Hit-Boy hit the stage with massive energy, diving into material from his upcoming project, "All I've Ever Dreamed Of, which is streaming exclusively on MySpace until it's March 19 release. Producer, Polow Da Don, who discovered him on Myspace, sent him a message saying, "Let's get this paper," and it was history.
Hit-Boy brought out artists from his Interscope Records label imprint, Hits Since '87, including Audio Push and K. Roosevelt, and west coast rapper Casey Veggies, to perform "All I've Ever Dreamed Of" songs like "Them Ni--as," "What A Feeling," and "Cypher."
"I'm not only a rapper, I'm also a producer... I'm one of the coldest motherfuckers," Hit-Boy boasted and backed up by having the DJ spin some of his biggest hits he’s producing, including: Kanye West and Jay-Z's "Ni--as in Paris," "Clique," A$AP Rocky's "Goldie," Kanye West's "Cold," Kendrick Lamar's "Backseat Freestyle" among others.
Left to Right: Jean Nelson of Blueprint Group, Aeshia Devore Branch of Teen Diaries and Blueprint Group's Al Branch and Bryan Calhoun. (Photo Erika Ramirez)
Bryan Calhoun, Blueprint Group’s Digital Strategy & Business Development, accompanied by Blueprint’s Jean Nelson, Al Branch and Teen Diaries Editor-In-Chief, Aeshia Devore Branch bee-lined it backstage to congratulate Hit-Boy on his performance.
“He’s crazy talented. He’s like Kanye West but without the attitude,” Vanderhook joked, when sharing his excitement for Hit-Boy’s performance.
Casey Veggies (who is newly signed to Syliva Rhones’ Vested in Culture label), Warner Bros.’ Rockie Fresh, his manager, Drew Koenig, and Myspace’s Director of Content, Joseph Patel also accompanied Hit-Boy in the tight backstage area.
Kid Kudi raising his hands up in the air. (Jason Kempin/Getty Images for Myspace)
Kid Cudi tepped on stage with an army fatigue bucket hat and ear-to-ear smile kicking off his 16-song set off with "Man on the Moon: The Legend of Mr. Rager" single, "REVOFEV."
Myisha Brooks, Republic Records’ VP of Publicity, looked on from the VIP section, left of the stage, alongside Tiara Hargrave, Music Relationship Manager at Grace Culture Marketing and former Universal Music Group publicist.
Cudi intensified fans anticipation of his upcoming third studio album, “Indicud” by revealing the album's special guests: A$AP Rocky, RZA, Kendrick Lamar, Hit-Boy, Haim, King Chip (who came out to perform alongside Cudi for "Just What I Am"), Too $hort, and "mother fucking Michael Bolton" will all appear on his 18-song effort. He also teased a new verse from the album (video below) before ending with a megamix of "Pursuit of Happiness."
Following Cudi’s performance, Atlantic Records’ Ashley Kalmanowitz left with Rockie Fresh and Koenig to SXSW’s infamous The Illmore which featured a performance by Kendrick Lamar and the rest of Top Dawg Entertainment.
Diplo reignited the party with a mix of hip-hop, dance and even a little salsa, at one point swiftly transitioning from "Suavemente" to Waka Flocka's club anthem, "Grove St. Party." People from Diplo's entourage, and what looked like fans, crowded around the DJ on stage, hitting around a beach ball and stage diving.
Diplo had only one rule for the night or more so a life lesson: "If you're not gonna 'Express Yourself,’ move to the side."