Backbeat: Bocatabu, Radiad, Tender Box Play BMI's Otono Latin Alt Showcase In Hollywood
Backbeat: Bocatabu, Radiad, Tender Box Play BMI's Otono Latin Alt Showcase In Hollywood

Singer Gustavo Galindo (left) takes a moment to chill with his friends at the BMI Latin alternative fall showcase. The crooner performed music from his album "Entre La Ciudad Y El Mar." Also pictured: publicist Rocio Gutierrez, drummer Brian Zarlenga (center) and friend Chelsea Avery.

Radaid-Yolihuani Curiel Balzaretti-Ana Sofia Orozco Michel: Inspired by world music, the Mexican band Radaid from Guadalajara perform at the Otoño Alternativo showcase at the King King in Hollywood. Singers Yolihuani Curiel Balzaretti and Ana Sofia Orozco Michel lead the band.

The place was Hollywood's King King club where a diverse roster of Latin alternative artists performed at the BMI Otoño Alternative showcase including pop-rock singer Gustavo Galindo and bands Bocatabu, Radaid, The Tender Box and V for Volume.

It was a night (Oct. 12) for the bands to showcase their music and let industry executives and fans see them up close. But it was also an evening of networking and discussing the state of the music industry.

For Hugo Gonzalez, president of the indie label Hip Latin Music, the downsizing of the industry, he says, is a good thing.

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"It allows music labels to trim the fat," says Gonzalez, who attended the BMI showcase. "This way only the best stay. It's no longer about keeping someone on staff because this person a friend or a relative and doesn't really contribute to a label."

Gonzalez said that one way he's expanded his business is by selling merchandise such as T-shirts. Additionally, while consumers have been hesitant to spend money or no longer have places such as Tower Records, at concerts they usually pay full price for an album or a bundle.

Smaller budgets leaves indie labels and artists to think creatively when it comes to making music. For Chuck Gil, the drummer of the band The Tender Box, it's about being able to stay flexible during hard times.

The Los Angeles-based band formed in high school and have mostly performed in English, but they're also seeing that including some songs in Spanish in their repertoire gives them an opportunity to have a broader reach while honoring their culture.

"Syncs are a good way for people to get to know you," says Gill, adding that the band's music is heard in commercials in Europe.

Even officials from University of Guadalajara are making music and the arts a priority in order to bring awareness to their organization, says Carmen Cervantes, who attended the BMI showcase.

"Promoting bands such as Radaid, all of who are from Guadalajara, is important," Cervantes said. "Music is universal."

BMI's Otoño Alternativo showcase brought out many from the music industry including (l-r): Ruben Parra, VP A&R and Business Development, Warner/Chappell Music; Delia Orjuela, VP Latin Writer- Publisher Relations, BMI; Sebastian Krys, producer/songwriter; Marissa Lopez, associate director Latin writer-publisher relations, BMI; Carmen Cervantes, Universidad de Guadalajara.

Colombian Latin alternative band V for Volumen performed at the BMI event showing their punk side with a set that rocked the crowd, (l-r), Nicolas Corredor, Jonathan Specktor, Maria Jose Camargo, Juan Camilo Osman, Hans Vollert.