Who is Max Capote?
That's what many music fans were asking recently when they heard the name during the Latin Grammys. Capote was nominated for Best New Artist thanks to his album "Chicle," a collection of music influenced by '60s artists like James Brown and Chuck Berry.
The Uruguay-born Capote flew to the U.S. recently to attend the Latin Grammys and to take a few meetings in hopes of taking his career to the next level.
Born in an area of Uruguay that was plagued with gangs and drugs, Capote's passion for music began as a child while listening to a radio show called "Golden Hits." That's how he was exposed to James Brown, Little Richard and Jerry Lewis.
"It was an escape for me," Capote says. "It was also the music that inspired me to create and it all took off from there."
From left: Elena Rodrigo of ER:M+M Marketing & Media for the Latin Alternative, singer Max Capote and his manager Gabriel Turielle of Contrapedal, take time to relax before the artist promotes his current album, "Chicle."
Capote, usually dressed in a black suit with a tie, often sings about heartbreak and during an interview with Billboard.biz, he conceded that those themes are universal, but are also very personal.
"Yes, you can say I'm a romantic," Capote says. "Writing and singing those types of songs are inspired by my own experiences and my love for women."
Capote was nominated for his Oja Musica album "Chicle" which clearly has a old-school feel with a touch of Amy Winehouse and other artists who sing throwback music combining multiple genres from lounge to bolero.
His manager, Gabriel Turielle, says that the goal right now is to continue promoting Capote as he prepares his next album. Although Capote didn't win a Latin Grammy for Best New Artist (the award went to Puerto Rican singer/songwriter Sie7e), he said that the trip to the U.S. was worth the networking and exposure.
"So much happened in a short period of time," Capote says. "I'm looking forward to returning to the U.S. with new music and letting more people hear what I've got to say."