Backbeat: Tiesto DJs First Twitter Live Stream Event, But Does He Write His Own Tweets?
Backbeat: Tiesto DJs First Twitter Live Stream Event, But Does He Write His Own Tweets?

Tiësto DJs at XS nightclub in Las Vegas (Photo: Franklin Williams)

"This entrance is only for VERY important clients," the woman with the guestlist advised gravely. XS nightclub, the glittering indoor/outdoor venue at Las Vegas' Wynn Encore casino-hotel, was temporarily turned into a giant corporate hoedown on Wednesday, Jan. 11, as HP and Intel execs and guests celebrated the introduction of their new ultrabook products with a very special house band: DJ/producer Tiësto.

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A fully branded experience, with HP and Intel logos, signage and product showcases dotting the entire venue - not to mention an HP laptop prominently used - the event was also a social media landmark: The first live performance streamed live on Twitter, via Ustream.

"I really love Twitter; I think it's a very positive thing. It makes it so easy to connect to people," Tiësto said. "Basically, I Tweet when I'm bored. When you travel a lot, sometimes you have a half an hour here or there, in the airport when you're waiting."

With nearly 847,000 followers, Tiësto is one of Twitter's top DJs - and despite his international superstar status, one of its most engaged, frequently responding to fans.

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"A lot of people think I don't do my own Twitter or something. If not, what's the use? It's a very personal thing," he said. "People get mad if I don't follow them or retweet them; that's a little bit annoying, since I'm trying to do the right thing. Some people write me a hundred messages in a row, but I actually will not respond to that because it's trying to force me to do something, and it has to be organic, right? If something's nice, I'll retweet it or say something. And oh, people love it."

Tiësto DJs at XS nightclub in Las Vegas (Photo: Franklin Williams)

At XS, Believe Entertainment, a production and management company, announced "In the Booth," a 10-part video series underwritten by the two technology brands, going behind-the-scenes on Tiësto's superstar DJ life. It will premiere Jan. 17 on the artist's YouTube page.

Over on the HP black carpet (who does red anymore, anyway?), Believe co-founders William H. Masterson III and Dan Goodman mugged with Tiësto and his worldwide manager, MIchael Cohen of Complete Control, and posed with crowds of execs from the brand sponsors, seemingly enjoying their moment with the affable Tijs.

"While there are millions of people around the world who love Tiësto, there are millions more who will love him after seeing this," says Masterson. "[A behind-the-scenes documentary series] is a fairly new concept for someone who's a private person. But he said, 'You know what, I care about my fans so much, I want them to see all that goes into what Tiësto is, as a performer, a producer and as a person. He's been amazing to work with."

"Tiësto is an electronic dance music artist: He IS technology, he's an innovator, he's global, and he's first in almost everything he does," said Goodman. "For HP and Intel, it's just a really natural partnership that's been fantastic."

From left: Michael Cohen of Complete Control, Tiësto and Believe Entertainment co-founders William H. Masterson III and Dan Goodman (Photo: Franklin Williams)

Winner of Project Runway Season 9, and another HP endorser, former beauty queen Anya Ayoung-Chee, also walked the step-and-repeat; while TV's Steve Urkel - Jaleel White, now 35 - tailed the Getty Images photographer to try to get his picture taken.

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Out on the dance floor, the CES crowd got down like tipsy relatives at a wedding, enjoying a privileged taste of the global underground care of HP, Intel and Tiësto.

Project Runway Season 9 winner Anya Ayoung-Chee poses on the HP "black carpet" at XS nightclub in Las Vegas (Photo: Franklin Williams)