Grateful Dead founder Bob Weir was appointed by the United Nations Development Programme as a Goodwill Ambassador at the 8th annual Social Good Summit at the 92nd Street Y.
Weir became involved in global development work a few years ago when he worked with an outfit called Tribal Planet, which became the official technology provider for the UNDP.
UNDP Goodwill Ambassadors often use their fame to amplify the urgent and universal message of human development and international cooperation. As a Goodwill Ambassador, Weir will work with the UNDP to raise awareness of the UN's Global Goals and work to combat climate change.
"I'd like to see climate change and the ongoing diminishing of biodiversity arrested and dealt with to the point where the sustainability of life on earth isn't threatened," Weir said to Billboard. "I'd also like to see people reflexively consider the good of the planet in the choices they regularly make." Weir will help the UNDP advocate for climate initiatives and projects that promote renewable energy, preserve coastlines, combat deforestation and ensure a healthy planet for generations to come.
"I'm hoping to help develop an atmosphere of cooperation between global industry and the UNDP to the point where industry is working toward social good as a primary goal," Weir said.