Three new hires in Steve Caputo, Grace Gordon and Louis-Philippe Riel will help fill out the team.
Trevor Eld has been named chief creative officer by The Fader and Cornerstone and will work both on the agency and the editorial sides in this newly-created inter-departmental position. Eld wil report directly to Fader co-founders Rob Stone and Jon Cohen with three new hires -- Steve Caputo, Grace Gordon and Louis-Philippe Riel -- rounding out the new team.
Eld has worked with a wide range of strategic, creative and production disciplines over the course of his eighteen-year career serving as executive creative director at R/GA where he helped lead integrated campaigns and digital product design for a roster that included Samsung, Converse, HBO, Coca-Cola, Nike, Mastercard, vitaminwater, and Chanel. Notable projects include Rihanna x Samsung's ANTIdiaRy, HBO GO, Converse Music, and The Sampler by Converse.
"Trevor combines a love and understanding of music and culture with amazing creativity and strategic vision,” Cohen tells Billboard. “He represents everything that makes The Fader special. He is building a first class team that no doubt will help us take The Fader, Cornerstone and our work to the next level."
Additionally, Eld has served as a panelist for Le Book Connections in NYC and London, produced and moderated SXSW panel “Sneakers & Technology: A True Love Story” and led workshops on branding with digital platforms at Miami Ad School and teaches digital design at New York’s School of Visual Arts.
"The Fader, our media property, allows us to play freely and create culture using a blank canvas,” Stone added, “while Cornerstone gets to create within the lines -- constantly finding innovative ways to be disruptive and push the boundaries of creativity. Trevor has an incredible balance and understanding of both sides."
The new hires filling out the creative department are Steve Caputo, who has been named executive creative director; Grace Gordon who will serve as vp of strategy; and Louis-Philippe Riel, who is the department's new creative director. The quartet bring a wealth of experience working for R/GA, AKQA, Sid Lee, and Refinery29 and brands that include Nike, Apple, Adidas, UNIQLO, Ford, Puma, Air Jordan, Beats by Dre, YouTube, Audi and Gucci among many others.
"We've always put brands at the center of what we do," Eld said in a statement. "When our main offering was music, brands that worked with us realized we had the skills to go much deeper into their business, Now we’re getting briefs that any agency would kill for. So we've built a creative team that understands our culture and can go deeper into the next level of brand work.”
Recent Fader-Cornerstone projects include activations for Budweiser's Made In America festival, culture-driven content for YouTube, global campaigns for Pernod's Martell Cognac and Sprite, an an immersive fan experience for Sonos as well as a series collaboration that received a Daytime Emmy nomination.