Because of Slash’s legacy, the musician has been appointed by Gibson as their first ever Global Brand Ambassador. The music lifestyle company announced on Tuesday (Aug. 15) that Slash will be developing a series of new products with the guitar brands Epiphone, Gibson, and Gibson Custom.
Slash has been playing Gibson guitars for over 30 years, supported the Gibson Foundation, and even collaborated with the brand and Henry Juszkiewicz, chairman and CEO of Gibson Brands, on several projects like product development, marketing initiatives, and more.
"It's an honor to be Gibson's first Global Brand Ambassador," said Slash in a statement. "I've been working with Gibson since the early days of my professional career and playing Gibson guitars since before that. I'm proud of the creative relationship we've developed over the years."
“We are thrilled to recognize Slash as Gibson’s first Global Brand Ambassador,” Juszkiewicz said in a statement. "Slash embodies the characteristics of creativity, passion and excellence that are so closely aligned with Gibson and we are very proud of the friendship and mutual success we have shared together for over 30 years. We are also very excited about the future products
we will be announcing soon.”
More details on Slash’s new products will be announced at a later date.