Killer Mike of Run the Jewels performs onstage during day 2 of the 2016 Coachella Valley Music & Arts Festival Weekend 2 at the Empire Polo Club on April 23, 2016 in Indio, Calif.

Killer Mike of Run the Jewels performs onstage during day 2 of the 2016 Coachella Valley Music & Arts Festival Weekend 2 at the Empire Polo Club on April 23, 2016 in Indio, Calif. 

Kevin Winter/Getty Images for Coachella

Back in 2011, Killer Mike opened up his SWAG Shop in Atlanta, a barber shop where the name stands for Shave, Wash, and Groom. Today, he’s announced that he’s expanding the business’ horizons and opening up a new location in the Philips Arena where the Atlanta Hawks are based out of. The arena is undergoing some extensive renovations soon, and a SWAG Shop location will be included.

“I’m very happy that the front porch of the Hawks is going to be host to a SWAG Shop,” Mike said in a statement. “It really is like a dream coming true because now kids are going to be coming down early just to hang out in my shop, buy a t-shirt, get a haircut and watch the game.”

This article originally appeared on Stereogum.