On Wednesday morning (June 21), Beats 1’s Zane Lowe sat down with Diddy to discuss Can't Stop Won't Stop: A Bad Boy Story. The documentary, coming exclusively to Apple Music on Sunday, details his record label’s mid-'90s rise as well as the challenges they faced at last year's 20th-anniversary Bad Boy reunion shows.
The interview with Lowe touches on Diddy’s happiness and health and the toll young success can take before quickly switching gears to talk about the movie and the Bad Boy legacy.
Diddy sheds some light on Bad Boy’s sound, sampling and its links to the past, specifically naming Dr. Dre, Teddy Riley and James Brown as inspirations for the vision of his production. He emphasizes how important it was for him to look to the past for his future success and how he is now noticing artists today doing the same from what he was able to create. He believes the timing is perfect for information about the '90s hip-hop scene to resurface, because it provides musicians today with a connection they weren't able to get because they may not have lived in that time.
Diddy also discusses what his approach would be if he were to start Bad Boy now. Reflecting on how fast-pasted and big everything seemed back in the day, he now realizes it was a fraction of the size of today's market. “To be honest, it’s going to be even bigger” he said. “And with the streaming and right now with the accessibility, the appetite for music, the appetite for hip-hop is at an all-time high. The sky’s the limit.”
Remaining optimistic about the future of the industry, Diddy believes if he did it today, he would maintain the same approach as always: by taking pride in the quality and power of the song rather than putting out a record that would hit immediately but not necessarily resonate forever. He claims he would still be able to make superstars.
“I don't go approach the record industry like the money. I approach it about the song and how is this song and this artist going to be different and so ahead of anything that's out there now?” He goes on to compliment SZA’s new album as well as Future, Drake and Kendrick Lamar, who he claims are going in the direction of “just really, really, really high-quality music.”
Watch the full interview below: