The Association for Electronic Music (AFEM) has announced the first phase of its artist ambassadors initiative, which now includes Nile Rodgers, Louie Vega, Carl Craig, Jean Michel Jarre, Anja Schneider, Armin Van Buuren, Black Coffee, B-Traits, Nicole Moudaber, Paul Van Dyk, Pete Tong and Seth Troxler.
The announcement, which was made at the tenth edition of the International Music Summit Ibiza, said the purpose of the ambassadors is to raise awareness of key issues facing the electronic music industry. This includes such current topics as royalty transparency, diversity, piracy and harm reduction.
"The challenges we face and opportunities we must take do not only impact on electronic music businesses, they impact on DJs, musicians, songwriters, DJs and fans," said Mark Lawrence, CEO of AFEM, in a statement. "With the announcement of our Artist Ambassadors, AFEM becomes the global voice of the electronic music genre, for those who create our music right through to those who passionately enjoy and embrace it.”
AFEM has initiated several campaigns forcing on issues such as diversity, anti piracy and mental and physical health support for fans and professionals. These include "Get Played Get Paid," an initiative that advocates using technology to ID the music played in clubs and festivals so that the right artists, labels and publishers get paid per play; and "Safe In Sound" which connected experts, promoters, governments and clubs to modify laws and employ best practice and education surrounding harm reduction and drug policy.
The organization also announced that Pioneer DJ and Native Instruments are joining AFEM as full members alongside other member companies such as DJ Monitor, Yacast and BMAT.
AFEM was created by Ben Turner and Kurosh Nasseri in 2014 and now has 140 members in 40 countries and 20 working groups. Current members of the organization include the likes of CAA, Insomniac, Live Nation, Ministry of Sound, Paradigm, Universal, WME plus artist managers, media, labels and publishers from across the spectrum.
The second phase of AFEM artist ambassadors will be revealed at Amsterdam Dance Event (ADE) this October.