Keith Urban attends The 59th Grammy Awards at Staples Center on Feb. 12, 2017 in Los Angeles.

Keith Urban attends The 59th Grammy Awards at Staples Center on Feb. 12, 2017 in Los Angeles.

Christopher Polk/Getty Images for NARAS

As the nominees for the 2017 CMT Music Awards are being unveiled Tuesday (May 9), Billboard has the exclusive scoop on one of the newer categories: social superstar.

Among this year's nominees for the social media-fueled category are Keith Urban, Jake Owen, Kelsea Ballerini, Thomas Rhett, Brett Eldredge and Lauren Alaina. The award, which was just introduced as a category last year, is designed to honor the country star who is using his or her social account in the best or most creative ways to reach their fans. (Blake Shelton was the award's inaugural winner in 2016.)

Social superstar is one of the many categories being announced Tuesday, including male and female video of the year, CMT performance of the year, and video of the year. Social superstar nominee Eldredge himself will be assisting with announcements on the Today show with Kathie Lee Gifford and Hoda Kotb.

In line with the announcement of artists up for the social superstar award, the folks at CMT picked out a social media post from each nominee that they felt best showed their personalities. Take a look at those posts below, and see who you think deserves this year's award:

Brett Eldredge

Jake Owen

 

My favorite kind of concerts. My favorite venue. My favorite audience. #bedtimesongs #newsong #GIRLS

A post shared by Jake Owen (@jakeowenofficial) on

Keith Urban

​Kelsea Ballerini

 

kb2. piece by piece, it's starting to come together.

A post shared by Kelsea Ballerini (@kelseaballerini) on

Lauren Alaina

Thomas Rhett

 

--

A post shared by ThomasRhettAkins (@thomasrhettakins) on

The CMT Music Awards will air June 7 at 8 p.m. ET on CMT. Fans can vote for who they want to see win at CMT.com.