Bernice King stands in the King Center next to a banner hanging in memory of her father, Dr. Martin Luther King Jr., in Atlanta.

Bernice King stands in the King Center next to a banner hanging in memory of her father, Dr. Martin Luther King Jr., in Atlanta. 

AP Photo/David Goldman

Bernice King, youngest child of civil rights icon Martin Luther King Jr., subtweeted Pepsi on Wednesday (Apr. 5) in reaction to what some of labeled the tone-deaf, offensive message of the drink giant's ad, featuring Kendall Jenner calming racial tensions with sugary soda.

"If only Daddy would have known about the power of #Pepsi," King, a minister and CEO of the King Center wrote in the tweet, which featured an image of her late father facing off against white policemen during a civil rights march.

The controversial ad -- which features Skip Marley's uplifting anthem "Lions" -- depicts model Jenner ditching her photo shoot to join some kind of movement, offering a soda to a police officer in a gesture of peace. Soon after the spot's debut on Tuesday (Apr. 4) social media blew up with outrage over what many saw as the drink company's lame attempt to co-opt various political resistance movements around the nation and the world, including Black Lives Matter.

In the wake of the blow-back, Pepsi issued a statement to EW, saying: “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.” At press time Daily Beast reporter Marlow Stern reported that the ad had been pulled and that Pepsi issued an apology for its misfire. A spokesperson for Pepsi could not be reached for comment at press time and the ad was still available on Jenner's official YouTube site.

 

Among the other notable reactions to the spot.