The Artist 100 (which launched in July 2014) measures artist activity across key metrics of music consumption, blending album and track sales, radio airplay, streaming and social media fan interaction to provide a weekly multi-dimensional ranking of artist popularity.
Drake rules the Artist 100 for a second consecutive and a 25th total week, extending his mark for the most time at No. 1 among male artists; among all acts, only Taylor Swift has tallied more weeks at the summit: 31.
A week ago, Drake vaulted from No. 7 to No. 1 on the Artist 100 (marking his first week on top since Nov. 19, 2016) with a 603 percent blast in overall activity as his album More Life stormed in atop the Billboard 200 with 505,000 equivalent album units (the year's biggest weekly total) in the week ending March 23, according to Nielsen Music. This week, he keeps atop the Artist 100 despite a 50 percent drop in overall chart points. The decline mirrors the 55 percent plunge for More Life in its second week, although the set stays atop the Billboard 200 with 226,000 units in the week ending March 30.
Last week, album sales marked Drake's greatest share (50 percent) of Artist 100 chart points, followed by streaming (34 percent). On the April 15-dated Artist 100, streaming takes the lead (50 percent), followed by album sales (27 percent).
Rounding out the latest Artist 100's top five, Ed Sheeran and Bruno Mars hold at Nos. 2 and 3, respectively; The Chainsmokers climb 6-4; and Metallica rebounds 14-5 as its album Hardwired…To Self-Destruct is the Greatest Gainer on the Billboard 200, where it surges 19-5 (50,000, up 110 percent). The set continues to profit mostly from a concert ticket/album bundle sale redemption promotion with the act's stadium tour that went on sale Feb. 17.
Check out this week's entire Artist 100 here.