Atmosphere at Revolve Desert House on April 16, 2016 in Thermal, Calif.

Atmosphere at Revolve Desert House on April 16, 2016 in Thermal, Calif.

Ari Perilstein/Getty Images for A-OK Collective, LLC.

Music and fashion lovers unite in an ultimate partnership of industry powerhouses. Billboard is teaming up with online retailer REVOLVE throughout 2017 to merge lifestyle and fashion with music-driven experiences.

REVOLVE is known for its large-scale events and social campaigns, including #REVOLVEfestival. To kick off the partnership, the retailer and Billboard will present the Billboard Artist Lounge at the second annual REVOLVE Desert House, a two-day celebration during the Coachella Valley Music and Arts Festival on April 15.

The Billboard Artist Lounge will host interviews and performances to deliver a paramount festival experience and can even be streamed online if fans are unable to attend the event.

Julian Holguin, the senior vice president of brand partnerships at Billboard, said in a press release announcing the partnership that he is excited about showcasing the power of music in an innovative way.

“Music is more than just listening to a song, it’s a fully immersive lifestyle experience that has the ability to shape our memories. Our goal is to tap into our combined audience of influencers, artists and fashion and music enthusiasts to create the most coveted and engaging lifestyle experiences utilizing our combined strengths and equity across music and fashion.”