Rock Natin Latin

Celebrating the new partnership, pictured (L to R), are: Ana Rosa Santiago, UMPG VP of Latin Music; La Mala; Johnny Marines, President of Roc Nation Latino; Karen Rodriguez; and Alexandra Lioutikoff, UMPG Executive VP of Latin Music.

Courtesy of UMusic

Universal Music Publishing Group (UMPG) will administer the publishing catalog of the newly created Roc Nation Latin, Billboard has learned. 

The deal, expected to be announced later today, gives a new dimension to Roc Nation Latin’s 360 artist deals.

The Latin division of Roc Nation, helmed by Romeo Santos and his manager Johnny Marines, recently signed a handful of active up-and-coming acts. They include Dominican Mozart La Para, banda singer Victoria “La Mala,” Jayro Rosado, rapper Angel Pérez (Mr. Paradise) and pop singer Karen Rodriguez, a songwriter who is also known for her bilingual Youtube cover versions of mainstream hits. [readmore:7400355]

While Roc Nation has its own publishing, UMPG will provide administration services to those acts who are not signed to a publishing company already. The move is the most recent since Alexandra Lioutikoff took over as evp of Latin music for UMPG. Earlier this year, Lioutikoff also signed Roc Nation Latin CEO Romeo Santos, one of the genre’s top songwriters. [readmore:7557910]

“I want to congratulate Alexandra and her team on this groundbreaking partnership with Roc Nation Latin,” said Jody Gerson, UMPG chairman and CEO in a statement.

“In only 9 months since taking the helm of our Latin division, she has already made a tremendous difference for our writers and expanded the roster with some of the most important talent in Latin music.”