Master P and FilmOn Music have partnered to inaugurate a multimedia promotional campaign for YayYo, a new cost-comparing ride share app. The rap icon has written and produced the campaign’s theme song, which shares the same title as the app.
“YayYo” can be heard on the campaign’s accompanying video produced by FilmOn Music, a division of FOTV Media Networks Inc. Distributed by MondoTunes, the video will be shown across all FOTV Media Networks platforms.
Created by entrepreneur Ramy El-Batrawi, YayYo lets users avoid surge pricing and lock in the cheapest rate from Uber, Lyft or other transportation options. Users can download or pre-register at www.yayyo.com with the promo code “Master P.”