Tim Cook during an Apple Event

Tim Cook, chief executive officer of Apple Inc., speaks during an event in San Francisco on, Sept. 7, 2016.

David Paul Morris/Bloomberg via Getty Images

Apple has dropped the 3.5mm jack like a hot potato on its iPhone 7 and, we can only assume, on future gadgets and gizmos, instead hoping for a wireless revolution to sweep the planet. And while there are some who apparently believe Apple is now supposed to put a moratorium on creating new jacked headphones -- you know, for the millions with pre-7s or owners of other brands of phones/devices or those who don't care either way about using the Lightning adapter -- the opposite is happening.

When Apple unveiled the iPhone 7 and its new wireless AirPods on Sept. 7, it also announced a new slate of compatible headphones by its Beats By Dre line. You’ve got the BeatsX ($150), the PowerBeats3 ($200) and Solo3 on-ear headphones ($299.95) -- all sporting the same wireless W1 chip as the AirPods. But for those not ready to cut the cord just yet, the company has just released a cheaper on-ear headphone with a 3.5mm jack called Beats EP ($129.95).

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In the Apple Store, the Beats EP is lauded for its "battery-free design" that offers "unlimited playback" for music-lovers on the go. The EPs "hassle-free fixed cable lets you focus on the music." While you may be tempted to question why Apple is touting fixed cables as being "hassle-free" so soon after mustering the "courage" to move towards wire-free listening, just... don't. The EP is a headphone made by a headphone maker that makes headphones for everyone, not just new iPhone 7s (which, of course, come with both Lignthing EarPods and an adapter for traditional headphones).