Adele’s 25 is headed back to the top 10 of the Billboard 200 albums chart, following the set’s arrival on streaming services.
The album made its streaming debut on June 24 -- a little over seven months after the album was released on Nov. 20, 2015. Until June 24, the only tracks available from the set to stream on-demand were its three singles: “Hello,” “When We Were Young” and “Send My Love (To Your New Lover).”
Industry forecasters suggest the album could earn between 32,000 and 37,000 equivalent album units in the week ending June 30 and jump back into the top 10 on the July 16-dated chart. On the July 9 list, the set ranked at No. 12 with 29,000 units. (A week before that, the set was in the top 10, where it has spent most of its 31 weeks on the chart.)
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new July 16-dated chart is scheduled to have its top 10 revealed on Sunday, July 3.
Notably, while the full 25 album hasn’t been on streaming services, its three singles have tallied a huge audience -- which has contributed to the album’s rank on the weekly Billboard 200 chart. On the July 9 chart (tracking week ending June 23), for example, “Hello,” “When We Were Young” and “Send My Love (To Your New Lover)” racked up 8.1 million on-demand audio streams in the U.S. according to Nielsen Music. That sum equates to more than 5,000 SEA units for 25 that week, with 17,000 units derived from traditional album sales and more than 6,000 from TEA.
25 debuted at No. 1 on the Billboard 200, and spent a total of 10 weeks atop the list. The album has sold 8.8 million copies in the U.S. The set’s available songs have generated 289 million on-demand streams (led by “Hello,” with 230 million).