The great Radiohead rollout on Spotify is near complete.
A spokesman for Spotify tells Billboard the alternative rock giants’ 2007 album In Rainbows is now available for streaming on the service.
The news follows the recent announcement that the British band’s latest album, A Moon Shaped Pool, will be available June 17, making “the full Radiohead catalogue available to fans on Spotify,” a rep for the company tells Billboard.
In Rainbows will forever be remembered as Radiohead’s “honesty box” experiment.
Radiohead smashed the industry rulebooks when they made the album available for download in October 2007 with fans able to name their own price. The left-field tactic apparently didn’t hurt physical sales (released through XL internationally). In Rainbows went on to reach No. 1 in the U.S. and U.K., while its creators made a small fortune selling an estimated 100,000 boxed sets. The LP, Radiohead's seventh studio set and their first after splitting with EMI, was shortlisted for the 2008 Mercury Music Prize and was a high pick in many year-end critics’ polls.
Radiohead’s band members are apparently flushing their long-standing distrust of the Spotify business model. “When we did the In Rainbows thing, what was most exciting was the idea you could have a direct connection between you as a musician and your audience,” frontman Thom Yorke told The Guardian in 20013. “You cut all of it out; it’s just that and that. And then all these f---ers get in a way, like Spotify suddenly trying to become the gatekeepers to the whole process. We don’t need you to do it… We can build the sh-- ourselves, so f--- off.”
Yorke, until now, has been more comfortable with other gatekeepers: When A Moon Shaped Pool arrived in May, it was available on both Tidal and Apple Music. (Neither have a tier for free users like Spotify does.)
Spotify has had its own thinking-outside-the-box moments of late. The streaming brand came close to having A Moon Shaped Pool released on May 8 and would have initially restricted the recording to its 30 million paying subscribers, Music Ally’s Eamonn Forde reports.