After the 2016 Grammys, even the artists who technically lost still won -- many of the nominated artists experienced big sales gains after the Feb. 15 ceremony.
In the graphics below, we're looking at how the LPs nominated for album of the year and the debut albums from the best new artist nominees benefited from the 2016 Grammys in terms of increased album sales.
While Chris Stapleton saw more units sold during Grammy week than any of the other nominees in these two categories (51,000 copies of Traveller moved in the week ending Feb. 18, 2016), James Bay enjoyed the biggest sales increase percentage-wise. Chaos and the Calm went from a modest 3,000 units pre-Grammy week (period ending Feb. 11) to approximately 12,000 Grammy week -- that's a 333 percent increase for the Brit singer-songwriter.
While Meghan Trainor won the best new artist category, she actually saw the weakest gains in percentages. One likely explanation: Aside from Sam Hunt, Trainor already sold far more copies of her debut than the other best new artist nominees (the release-to-date sales for Hunt's Montevallo aren't far behind Trainor's Title). So while the Grammy spotlight may have exposed Tori Kelly, Bay and Barnett to new fans, Trainor was already ubiquitous.
Still, Taylor Swift -- who also won her category -- is a much more ubiquitous pop star than Trainor, and 1989 still enjoyed a sizable 109 percent increase in sales during Grammy week.
Aside from Bay's big boost, Kendrick Lamar earned the second-largest percentage increase of these 10 albums. To Pimp a Butterfly got a 317 percent gain, followed closely by a 315 percent gain for Alabama Shakes' Sound & Color.
Courntey Barnett's Sometimes I Sit and Think, and Sometimes I Just Sit saw the second-smallest sales percentage increase, but that's not surprising. Unlike every other best new artist nominee and the album of the year nominated artists, Barnett did not perform on the live Grammys telecast, so her 46 percent increase in album sales isn't terribly shocking.
For more on Grammy sales gains, head here.