Europe's appearance in a GEICO ad continues to pay dividends for the band, as "The Final Countdown" hits No. 1 on Billboard and Clio Music's Top Commercials Chart, powered by Shazam, for the month of October.
Using tagging data from Shazam, as well as sales and streaming information tracked by Nielsen Music, Billboard partners with Clio Music each month to present a chart ranking the top songs in commercials. Rankings exclude any song that has recently charted within the top 40 of the Billboard Hot 100.
"Countdown" leaps 4-1 on the October Top Commercials chart as the rock band's ad in the insurance company's "It's What You Do" campaign managed 12,000 Shazam tags, up from 11,000 last month. It rises with 28,000 in digital sales and 5.8 million U.S. streams, up from 20,000 and 3.7 million, respectively, in September. The song spent four weeks atop Billboard's Hard Rock Digital Songs chart, sparked by its newfound attention, marking the band's first No. 1 on a Billboard chart. The anthem reached No. 8 on the Hot 100 in 1987.
The commercial's official clip, posted to YouTube Sept. 10, has drawn 700,000 global clicks. Previous music-oriented ads in the "It's What You Do" series include last year's synch with Salt-N-Pepa's "Push It" and Kenny Rogers' turn performing "The Gambler" in a card game.
Another classic rock act joins Europe in the Top Commercials chart's top five for October, as the Rolling Stones place at No. 3 with "Paint It, Black." The catalyst: its appearance in the trailer for Call of Duty: Black Ops III. After the trailer's late October debut (with an Oct. 22 upload date on YouTube), the song increased in sales and streaming in the week ending Oct. 29, leaping by 113 percent in sales to 4,000 and 37 percent in streams (from 726,000 to 997,000). The track surged back onto Billboard's Rock Digital Songs chart (after six months away) after the trailer's release, peaking at No. 16 on the chart dated Nov. 21.
Haley Reinhart's tender cover of Elvis Presley's "Can't Help Falling in Love" for Wrigley Gum's "The Story of Sarah & Juan" campaign sends the former American Idol finalist to No. 5 on Top Commercials after the ad's Oct. 7 debut. The two-minute clip tracks two young lovers' relationship from sharing a pack of gum in high school to their eventual marriage proposal that, naturally, still includes gum wrappers (piggybacking off the success of Wrigley's "Origami" ad last year).
Reinhart's cover, which features fellow former Idol contestant Casey Abrams on piano, sold 42,000 in its first month and was streamed 4.4 million times; in three weeks on Billboard's Pop Digital Songs chart, it peaked at No. 21.