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Leading social media benchmarking and predictive analytics firm Shareablee Inc. released the Top 25 Social U.S. Brands in Q3 2015 -- and Billboard was named the leading U.S. brand on Twitter with 6.1 million engaged actions in Q3.

Measuring engagement between July 1 and Sept. 30, 2015, Billboard beat out the number two brand, the NFL, by 900,000 Twitter actions. The rest of the top five included ESPN, BuzzFeed and MTV.

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Q3 also saw Billboard introduce the first-ever Billboard Hot 100 Music Festival, which broke attendance records at the Nikon at Jones Beach Theater in New York.