Industry forecasters suggest Adams’ set, which was released late in the evening on Sept. 20, could earn over 50,000 equivalent album units in the week ending Sept. 24. The top 10 of the new Oct. 10-dated Billboard 200 chart -- which ranks the most popular albums of the week based on multi-metric consumption -- is scheduled to be announced on Sunday, Sept. 27.
Meanwhile, Swift’s original 1989 album could also be in the top 10 (where it’s been since it was released late in 2014), with around 40,000 units. The album debuted at No. 1, spent 11 nonconsecutive weeks atop the list, and has yet to leave the top 10 after 47 weeks on the chart.
If Adams’ 1989 debuts in the top 10, it would mark the singer/songwriter’s fourth top 10 effort following a self-titled set in 2014 (No. 4 peak), Ashes & Fire (No. 7 in 2011) and Easy Tiger (No. 7 in 2007).
Other albums heading for top 10 debuts on the new Billboard 200 include Drake & Future’s surprise new release What a Time to Be Alive, which should open at No. 1 with perhaps 375,000 units. (That number is scaled back from its initial first-week forecast, made the day after the set was released.) Lana Del Rey’s Honeymoon could bow at No. 2 with over 110,000, while Mac Miller (GO:OD AM; 70,000), David Gilmour (Rattle That Lock; 70,000) and Shinedown (Threat to Survival; 70,000) are all in the hunt for a top 10 entry as well.