“Can this 17-year-old re-ignite the golden age of hip-hop?”
That intriguing query sets the stage for the premiere episode of Uncharted: Power of Dreams, a joint collaboration between American Honda and Woven Digital. Spotlighting the talent and stories behind undiscovered and emerging artists, the original series launches today (Sept. 24) on Woven’s UPROXX.com.
First up: a profile of Los Angeles-based rapper A-F-R-O. “This might be the one,” says rapper R.A. the Rugged Man in the first episode, which also features hip-hop legend DJ Premier. The second episode is scheduled for Oct. 13. From there, a new Uncharted installment -- each running between five to seven minutes -- will air roughly every two weeks. A total of 10 different shows, spanning various genres, is initially planned. In addition to Woven’s millennial-targeted UPROXX.com, Uncharted will be available on Facebook and YouTube.
Uncharted is part of the Honda Stage Music program. In a release announcing the new series, Tom Peyton, assistant VP of marketing for American Honda Motor Co., stated, “This is a great opportunity to amplify the reach of Honda Stage while sharing the powerful stories of young artists pursuing their dreams.”
In production for six months, Uncharted was conceived by Woven Digital’s chief creative officer Ben Blank. More so than making it big, Blanks says the series is “really about rich, inspired storytelling focused on passionate artists and their true ability. Hopefully, it will inspire viewers’ own creativity as well.”
According to Blank, Los Angeles-based Woven Digital’s pop culture content reaches more than 85 million users per month. Among its other original content are the series Human and Luminaries.