Troye Sivan hits a new high on the Social 50 chart dated Sept. 19 (jumping 30-15) following the release of his Wild EP on Sept. 4. On the same day, Sivan participated in a #WILDparty livestream on YouTube (where he holds 3.5 million subscribers) to answer fan questions and announce his first tour, starting in the U.S. in October. “This is like my twitter timeline in real life,” Sivan said of the event.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia, Instagram, Tumblr and Vine. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement.For the tracking week ending Sept. 6, Sivan added 56,000 YouTube subscribers and 224,000 reactions on the platform (a 6,366 percent increase) according to Next Big Sound. Also on Sept. 4, he released a cinematic music video for the title track “Wild,” the first of a video trilogy titled “Blue Neighbourhood,” which has gathered over 1.7 million global views on YouTube.
Sivan counted down the days to the release of the EP with lyric quotes on his Tumblr (where he adds 30,000 Tumblr notes for the week) as well as video teasers on Instagram (adding 1.2 million Instagram reactions). Watch for another big gain for Sivan next week, as Taylor Swift issued a glowing endorsement of Sivan’s EP (calling it “stunning and awesome”) across her social networks early on Sept. 7 (which will impact the Sept. 26-dated chart). In addition, Wild is expected to debut in the top 10 on the Billboard 200 albums chart.
Elsewhere on the Social 50 chart, Prince Royce re-enters the list at No. 25, his highest rank since the chart dated May 30 (No. 18), after an appearance in an Orbit gum commercial during the MTV Video Music Awards on Aug. 30. The day of the show, Royce engaged with fans on twitter using the #readywithorbit hashtag and added 191,000 Twitter followers (a 2,067 percent increase) as well as 30,000 mentions on the platform (31 percent increase). In the commercial, Royce uses his Orbit fresh smile to hijack hosting duties from Miley Cyrus. He adds 32,000 Wikipedia views, a 404 percent increase.
At No. 31 on the ranking, Travi$ Scott makes his Social 50 debut after the 23-year-old Houston rapper released his debut album Rodeo (Sept. 4). At an album release party, Scott was joined by Justin Bieber onstage for a performance of the album track “Maria I’m Drunk.” Scott posted a photo of the collaboration on his Instagram, where he added over 1.3 million likes and hearts on the platform.