Jack White
Courtesy Photo

Yesterday (Sept. 8) Third Man Records rolled out a well-shot, carefully edited five-minute video -- not to promote a new Jack White project, nor a musical project of any kind. This video’s all about a new t-shirt.

On Friday, the Third Man webstore and Nashville brick-and-mortar rolls out a new t-shirt, and White himself directed this video ode. It features Whirlwind Heat frontman David James Swanson (pictured above) telling his story of lifelong obsession for crafting the perfect pocket tee. It’s worth a few laughs and definitely some awkward glances.

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But that’s not the only new project Third Man announced. Along with Light in the Attic, they’re tapping into the children’s market and releasing a just-for-kids vinyl package called This Record Belongs To __________. It features an LP with tracks from Nina Simone, Shel Silverstein, Jerry Garcia, Kermit the Frog, and more. There’s also a portable mini-record player with built-in speakers. 

It’s out Nov. 6. Check out the whole bundle and its track listing below:

Third Man Records

Courtesy of Third Man Records

1. Shel Silverstein: Invitation
2. Van Dyke Parks: Occapella
3. Carole King: One Was Johnny
4. Harry Nilsson: The Town
5. Harry Nilsson: Me And My Arow
6. The Pointer Sisters: Pinball Number Count
7. Woody Guthrie: Dance Around
8. Jerry Garcia & David Grisman: Jenny Jenkins
9. Roger Miller: Oo-De-Lally
10. Bobby Bare: Daddy What If
11. Ella Jenkins: Pretty Trees Around the World
12. Nina Simone: You Can Sing A Rainbow
13. Vashti Bunyan: Diamond Day
14. Donovan: The Mandolin Man and His Secret
15. Miss Abrams & The Strawberry Point 4th Grade Class: Running in the Garden
16. Kermit The Frog: Rainbow Connection