One Direction’s surprise new single “Drag Me Down” entered at No. 1 on the real-time Billboard + Twitter Trending 140 chart earlier Friday (July 31), toppling 5 Seconds of Summer’s “She’s Kinda Hot” from the chart’s penthouse.
The Billboard + Twitter Trending 140 is an up-to-the-minute ranking of the fastest moving songs shared on Twitter in the U.S.
"She's Kinda Hot" was No. 1 for much of the past week on the Billboard + Twitter Trending 140. Unsurprisingly, the “Hot” streak secured the cut the No. 1 position on the weekly Billboard + Twitter Top Tracks (dated Aug. 8).
As “Drag Me Down” surged up the chart, it prevented notable contenders from potentially lengthy reigns in the No. 1 slot. Meek Mill’s diss track (aimed at Drake) “Wanna Know," featuring Quentin Miller, landed a short window at the top before One Direction’s release, dragging the track down into an extended No. 2 run. Also, The Game’s “100” (which, coincidentally, features Drake) premiered its video Friday, giving the track a brief run at No. 1 before the 1D takeover.
Looking to next week, One Direction’s release could ensure a high debut on the upcoming weekly survey (Billboard + Twitter Top Tracks, dated Aug. 15). Besides the usual Twitter fanfare that accompanies a 1D release, “Drag” benefits from additional factors:
1) “Drag Me Down” is the quartet’s first new single since Zayn Malik departed the group in March, adding a layer of intrigue as fans wonder how the band’s sound may have changed. Also, "Drag Me Down" arrived less than two days after Malik announced that he signed a solo recording deal with RCA Records (July 29).
2) The single comes just after One Direction celebrated their five-year anniversary, offering a nostalgic and well-timed release as fans commemorate their start.
Visit Billboard.com next Tuesday (Aug. 4) to see if “Down” sends One Direction to No. 1 on Billboard + Twitter Top Tracks.