Converse Rubber Tracks is going global. The brand's studio program, founded in 2011 with a flagship location in Williamsburg, Brooklyn, is partnering with iconic studios like London's Abbey Road, Los Angeles' Sunset Sound, Berlin's Hansa Tonstudio and Kingston, Jamaica's Tuff Gong, to offer emerging artists the chance to visit and record in one of 12 studios free of charge, with travel and select expenses covered by Converse.
"As a brand so deeply rooted in the next generation of creative spirits, we’re eager to make history while inspiring creativity and self-expression among music communities worldwide," says Jed Lewis, Converse's global music marketing director.
As part of the online application process, artists will be encouraged to submit a written or recorded bio as well as a list of their top three preferred studios. Selected artists will be notified in July, plan their visit with studio producers and travel to their chosen studio in September. The program has Red Bull levels of ambition and efficiency: a total of 84 recording sessions will be awarded in 12 different studios over just 10 days, with artists able to retain full rights to their recordings after each session.
Other participating studios include Reykjavik's Greenhouse Studios, Vancouver's The Warehouse, Seattle's Avast Recording Co., Atlanta's Stankonia, Sydney's Studios 301, Rio de Janeiro's Toca do Bandido, the Williamsburg Rubber Tracks flagship as well as the second permanent Rubber Tracks in Boston, set to open later this summer.
More than 900 artists have recorded in the Brooklyn Rubber Tracks location over the past four years, while pop-up locations have visited cities like Austin, Montreal, London, Paris and Mexico City over the years. Most recently, Converse hosted a free, five-day Converse Rubber Tracks Live festival at Boston's The Sinclair last month, headlined by The Replacements, Passion Pit, Chance The Rapper, Slayer and Descendents.