Justin Timberlake

Justin Timberlake in a commercial for Sauza 901 Tequila.

Courtesy Photo

Justin Timberlake just started promoting Sauza tequila, after selling his own 901 tequila brand to the company last year. Now, he's appearing in Sauza 901 Tequila ads -- only, an appearance from Timberlake as Timberlake was apparently not sufficient for the company's brand-management strategy.

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No, they needed Timberlake to appear as an anthropomorphic lime (?) who may or may not give you nightmares. In the documentary-style ad, Timberlake is a lime named Rick "Sour" Vane who apparently lived a rock-star lifestyle as a bar necessity (and thusly has a heavy New York accent and sports a Hefner-esque robe).

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See for yourself: