The set, which is his first for Warner Bros. Records after a long tenure with Atlantic Records, was released on Feb. 24. Industry forecasters suggest it could earn over 120,000 in overall album equivalent units in the tracking week ending March 1.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new Billboard 200's top 10 will be revealed on Wednesday, March 4.
Beginning with his 1998 breakthrough Devil Without a Cause, all of Kid Rock's studio albums have reached the top 10 -- including one No. 1: Rock N Roll Jesus (in 2007). He earned an additional top 10 effort with the compilation The History of Rock in 2000.
Kid Rock will likely end up in the runner-up slot on next week's Billboard 200 chart, behind Big Sean's also-arriving Dark Sky Paradise. It may shift over 150,000 in total units, with upwards of 120,000 in traditional album sales (his best sales week ever).
Big Sean and Kid Rock's latest releases will be two of three new albums that might start in the top 10. Also on tap for a top 10 arrival: Chris Brown and Tyga's collaborative set Fan Of a Fan, with perhaps 70,000 units.