The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
On Jan. 31, the pop star celebrated his birthday and posted a picture of himself and his wife Jessica Biel's very pregnant belly. The post received a whopping 900,000-plus likes on Instagram (where he shared it), earning more than four times the amount of social engagement as the other posts he shared during the charting week.
Meanwhile, Super Bowl halftime performer Katy Perry zooms 6-2, reaching her highest rank on the tally since the Nov. 16, 2013-dated chart, when she also was at No. 2. Perry also has a re-entry on Streaming Songs where "Roar," her Feb. 1 halftime show opener, comes in at No. 46 for the week after experiencing a 30 percent bump in weekly streams.
Perry's halftime guest star, Missy Elliott, does not appear on the latest Social 50 but could see a rise onto the list next week, following a full week of activity post-game. According to Next Big Sound, in just the two days following her Super Bowl performance, Elliott experienced 211,400 mentions on Twitter (up 2,960 percent from the previous two days) and a 2,110 percent jump in traffic to her Wikipedia page.
Lastly, rapper Meek Mill makes a notable re-entry at No. 40 on the Social 50 courtesy of relationship rumors. In a similar fashion to Zedd, who first debuted the week of Jan. 31 following traction gained because of rumors about his friendship with Selena Gomez, Mill gains because of chatter about him and Nicki Minaj (11-8). (The gossip began to surface after she appeared on air with Ryan Seacrest on Dec. 16 and briefly discussed Mill.) The conversation around Mill helps add 136,000 new fans across Facebook, Instagram and Twitter, and we can expect to see him rise going into next week after a picture of Minaj and Mill was posted to her Instagram on Monday.
Recapping the chart's top 10, Taylor Swift remains at No. 1 while Ariana Grande falls (2-3). Justin Bieber remains at No. 5 while Selena Gomez tumbles 3-6. Rihanna ascends (10-7) while Miley Cyrus slides (4-9) along with Beyonce (7-10).