"January 28th," the rapper's chart-topping track, takes listeners on a journey as Cole recounts his youth and subsequent explosion onto the rap scene. On the inspiring hook, the MC touts his success and pleads with listeners to set high expectations: "Don't give 'em too much you/ Don't let 'em take control/ It's one thing you do/ Don't let 'em taint your soul."
Cole details the titular date's significance in the outro. January 28th isn't only his birthday, but also that of rapper Rakim's, popularly known as the "God MC." Given their shared birthday, Cole declares he's the current generation's reigning rap god and namechecks any possible contenders with his final bars: "You n---as might be L or you might be Kane/ Or you might be Slick Rick with 19 chains/ Or you might be Drizzy Drake or Kendrick Lamar/ But check your birth date, n---a, you ain't the God."
Despite Drake's call-out, there doesn't seem to be any bad blood between the rappers. Earlier Wednesday, Drizzy posted this birthday message for J. Cole on his Instagram:
"January 28th" is on J. Cole's latest album, 2014 Forest Hills Drive. The set debuted at No. 1 on the Billboard 200 in December.