No. 18

Divisional merchandise manager for entertainment/lead music buyer, Target


When Anne Stanchfield became Target’s divisional merchandise manager for entertainment (and lead music buyer) at the top of 2013, she inherited a business that has helped acts like Taylor Swift, Justin Timberlake, P!nk and One Direction achieve their best first-week sales ever with exclusive deluxe editions of their respective new albums. “It’s such an exciting industry to be a part of, and to help lead Target through the many changes,” says Stanchfield, who transitioned to Target’s music department from the company’s CityTarget division. Part of those changes includes bringing its home entertainment business up to speed with the streaming-video market with the launch of Target Ticket in September. Stanchfield hopes to bring a similar initiative for digital music to fruition in the near future. But in the meantime, she has been thrilled to see how she can help artists outperform the negative trends in physical album sales. “It’s been really interesting to see when you put the right marketing and the right kind of extra content behind music how many albums you can sell,” she says. “I can’t share any names for exclusive releases in 2014, but we are really looking forward to next year and continuing our support of the industry.” —Andrew Hampp