No. 28

Executive VP/GM, mun2


The playing field for cable networks targeting Latin millennials has become crowded in the past year with the launch of Fusion, NuvoTV, Mundo Fox and the impending El Rey network, just to name a few. But among them, mun2 has managed to preserve the name recognition, edginess and competitive advantage. That’s thanks to an ever-changing lineup of programs that mine the entertainment needs of young Hispanics and have yielded double-digit ratings growth for the network so far in 2013. This turned out to be a landmark year in part for bittersweet reasons. The death of Jenni Rivera, whose popularity had soared due to her mun2 reality show “I Love Jenni,” helped make the series’ third season (in production at the time of her death) the highest-rated original show in the network’s history. “There was a little trepidation going into the season but it ended up breaking records,” says mun2 executive VP/GM Diana Mogollón, whose team worked with Rivera’s family on the third season. The network will continue in 2014 with the third season of the successful “Larrymania” (featuring Larry Hernandez) and with another reality show starring sisters Marisol and Vicky Terrazas of Horoscopos de Durango. Although Mogollón is also looking at expanding sports coverage and bringing back scripted programming to the mix, “our roots are still in music,” she says. “Everything we do around music and lifestyle is crucially important.” —Leila Cobo