40 Under 40: Scooter Braun, School Boy Records/SB Projects


CEO, School Boy Records/SB Projects


It’s been a busy 12 months for Scooter Braun and his clients: Justin Bieber landed his fifth No. 1 album, PSY’s video for “Gangnam Style” became the most-watched clip in Internet history, and Arianna Grande launched her pop career with top 10 hit “The Way.” Braun, 32, sees all of it as “being a part of great things. I look for new opportunities and never do anything for money. [Success] will come to you if you do the right thing.” Braun, who also launched the Wanted’s TV show on E! and has Grande’s album on tap, is working on two world tours—one to introduce Tori Kelly and the other with Bieber. And he has connected philanthropy with each of his projects. Pencils of Promise, which his brother Adam oversees, has broken ground on 156 schools around the world, opening 123 thus far. “I had a barbecue on the Fourth of July with a bunch of artists and friends and employees, and I realized how much I like my company and how we do things,” he says. “Everything has a purpose.”