Exclusive: mtvU Teams With Chevy Sonic For Woodie Award

MtvU is bringing its annual Woodie Awards once again to South by Southwest, with Chevrolet Sonic as an integrated sponsor this year. As the presenting partner of the College Artist Woodie, Chevrolet Sonic will shine a spotlight on four emerging campus musicians via custom spots that will air on MTV, mtvU and MTV.com.

The nominees (below) are Kiah Victoria (from the New York University Clive Davis Institute of Recorded Music), The Madison Letter (from Greenville College), The Lonely Biscuits (from Belmont University) and Little Sur (from New York University and The New School.)

Fans can vote beginning today at Chevy.MTV.com for their favorite music video through midnight March 1. The 2013 mtvU Woodie Awards and Festival will take place with an all-day music festival at SXSW on Thursday, March 14 with a half-hour Awards special airing Sunday, March 17 at 8 p.m. ET/PT. Performers will be announced at a later date.

“South by Southwest is a great partner that reaches an audience that is interesting, youthful, forward-thinking and open-minded and really embodies ‘finding new roads,’” Molly Peck, Chevrolet’s director of advertising and sales promotion, told Billboard.biz in reference to the brand’s new tagline “Find New Roads” which debuted during Sunday’s Grammys. “And The Woodies is another great piece to leverage while we're at the festival with finding new artists and new roads. The sense of discovery it brings will help the way we go to market.”

MtvU also announced its other Woodie nominees Tuesday, including Woodie of The Year, which sees A$AP Rocky, Edward Sharpe and the Magnetic Zeros, fun., Grimes, Kendrick Lamar, MGK and Walk The Moon all vying for top artist honors.

Other categories, include: Breaking Woodie for emerging artists (twenty one pilots, Alt-J, Dillon Francis, Earl Sweatshirt, Gold Fields, The Lumineers and Zedd); Best Video Woodie (Best Coast “The Only Place”, Chairlift “Met Before”, Danny Brown “Grown Up,” Father John Misty “Hollywood Forever Cemetery,” Major Lazer “Get Free,” Of Monsters and Men “Little Talks” and Skrillex “Bangarang”); Tag Team Woodie for best collaboration (A-Trak and Dillon Francis “Money Makin’,” Kimbra featuring Mark Foster & A-Trak “Warrior,” Meek Mill feat. Drake “Amen,” Morgan Page feat. Tegan and Sara “Body Work,” Kanye West, Big Sean, Pusha T and 2 Chainz “Mercy,” Steve Aoki and Angger Dimas feat. Iggy Azelea “Beat Down” and Swedish House Mafia versus Knife Party “Antidote”); and FOMO Woodie for Fear of Missing Out cultural moments and performances (Death Grips, Fiona Apple, Flux Pavilion, Frank Ocean, Jack White Swedish House Mafia and The Weeknd.)
Eric Conte, Amy Doyle and Gina Esposito are executive producers of this year’s mtvU Woodie Awards. Joe Buoye is the executive in charge of production, and Tracy Hellerud is producer.